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Creating a new Culture in Amdavad

Brand Strategy
Content Generation
Activation

A Launch that became
the Talk of the Town, quite literally

A Brand with a bold essence and promise of a larger than life experience needs a launch that justifies its magnanimity. With over 25 outlets around the nation, Coffee Culture was looking for a launch strategy and execution that would not only generate a buzz in the entire town, but cultivate itself as a new culture in Amdavad. We were asked to maximise the brand reach and push for the annual membership plans which would increase the sustainability of the brand.

The launch Strategy

Our team made sure that the brand impressions reached all category of consumers and looking at the best possibilities, we derived an integrated media plan with media spends on Newspaper, OOH, Radio and Digital. The utilisation also meant a balanced awareness and call-to-action strategy, pushing on our targets.

Thanks to the influence of social mediums, content generation has found an understanding in all strata of users.

Countries like India which are filled with micro influencers challenge brands to build content that defies the traditional approach and offers personalised engagement outputs. Our team had the challenge to build on content that was not only appealing to the millennial, but helped the brand resonate its offerings without being pushy. We identified channels across mediums to help us propagate content to a wide stream audience and build over our goal to reach out to a maximum of audience. The content was highly modulated for each medium and carefully curated to make sure the best results.

The last straw
for a perfect campaign was
the day 0 launch event

Our team carefully planned the entire event around two days with planned local influencer meets, opening offers and a highlighted public engaging event. The entire execution fit perfectly to our expectations and the whole exercise over media spends, content generation and brand strategy made Coffee Culture the new Talk of the Town, quite literally!

This is an excellent company! I personally enjoyed the energy and the professional support the whole team gave to us into launching our restaurant.
Harshil Rajani
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